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5 Video Content That You Can Use for Your Business

Video is one of the best ways to communicate with your audience. It’s a great way to share your brand story, showcase products and services or even just provide tips on how to do something better. The right video can be incredibly effective at increasing engagement and conversions.

So, what are the best videos your brand can use? Here are the top ones: 

1. How-To Videos

How-to videos are one of the most popular types of video content. They’re incredibly useful for providing tips, tricks and advice on a wide range of topics. You can use this video to show people how to do something better than they could have done themselves.

This type of video is great for increasing engagement and conversions. It can also be used to build trust with your audience, as people like to see that you’re knowledgeable about a subject before they engage with your business.

2. Testimonials Videos

Testimonial videos are another popular type of video content. They’re great for demonstrating how your product or service works in real-world scenarios and providing proof that people are actually using it successfully. 

Testimonial videos can also be used to build trust with your audience by showing them that other people are seeing the same benefits from your products and services.

3. Interview Videos

These are great ways to familiarise your audience with your brand or product. They can also be used to show off your skills as an interviewer or host and provide an opportunity for you to connect with new people in your industry. This type of video is typically used as a lead generation tool, but it can also be helpful if you have a strong reputation and want people to know more about who you are.

4. Day-In-A-Life Videos

This is an excellent way to show people what goes on behind the scenes at your business. They could also be used as a tool for lead generation as people are naturally curious beings.

5. Tutorial Videos

A tutorial video is a great way to get people started using your product. This could be especially helpful if your product requires some assembly or setup before it can be used, as it will help users understand how to set everything up correctly before they start using it for real.

You can also use a tutorial video to show people how to use your product in real-life situations. This can be especially helpful if your product is meant for professionals, such as an app or website that helps businesses manage their inventory or sales data.


Video is an essential part of any marketing strategy and can be used in various ways. The type of video you make will depend on your goals, but one thing we’ve learned over the years is that they all have one thing in common: they need to be engaging. If people aren’t interested in watching your videos, they won’t stick around for very long—which means no conversions.

Know your audience and create videos that speak to their needs. If you need help with this, a video production company in Manchester can guide you. Mighty Hero Video Agency can help you create the best video marketing strategy. Contact us today!

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