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Utilizing Video Media as a Storytelling Tool for Your Branding

There is a reason why movies are still the most popular form of entertainment. You can see the power of video media in the revenue of companies like Netflix and other streaming services, plus YouTube’s ability to provide content makers with salaries. There is no doubt that videos influence what we buy, which is why when we see specific products in commercials, the stories told around them are what piques our interests. Other than autobiographical books, videos are the most effective way to tell your story or your company’s story. 

Stories are best delivered when people can visualize scenes. While written stories or photographs can tell good ones, these are often left up to the imagination of the audience and can also be taken out of context. With video, the story is explicitly stated, with minimal imagination that is needed to fill in blanks.

The Benefits Of Storytelling Methods

People are known to love a good brand story. With over half of viewers more likely to purchase your product in the future, having an engaging video will also be more memorable and easier shared by viewers to others. Word of mouth is your company’s best friend when it comes to marketing, as it is free and it gets people talking, making people more likely to flock to your brand. Your marketing strategy should no longer be about the products that you make, but about the stories your company tells people. Remember that truthfulness makes trustworthiness and makes great delivery possible. 

The Artistic Side Of Storytelling

Remember that subtlety makes for a good story. Stories are more powerful with fewer details, as these remove distracting bells and whistles from veering the true point away. A talented marketing agent will be able to craft a story with engaging visuals but allows viewers to draw their own conclusions will create a powerful message that attracts people. Just like many artistic fields, the concept of minimalism is essential in storytelling, as it focuses on the main points and aspects of the subject at hand. 

Utilizing Interviews

Some people feel anxious when a large crew turns up to record a segment, especially if these people are not used to the life of media and popularity. Interviews are amazing tools that can bring your video marketing to a new level, as it gives people a view on someone who is a patron of your products or knows you personally. To get the best experience with an interviewee, run with a small crew for it and make it feel comfortable for the other party. 

Remember To Show Your Brand Story And Not Just Tell It

In storytelling, this is the most important technique to get your point across. Remember that people don’t want to be narrated blandly with a boring accompaniment of visuals and details. Make the content engaging and make it something that strikes people as stunning. Word of mouth marketing throws farther than any other kind, and it is free. Having a touching video campaign that makes people feel things and see your products as something more than what they are will boost your popularity. Make subtle jabs to their emotions, rather than forcing them to feel a certain way. If you can do this, this will make them love what they see and ultimately assist you in growing your brand. 


People want to see amazing campaigns when it comes to your business, as it not only adds legitimacy to your brand, but it also tells them more about what you stand for. With so many companies utilizing video marketing campaigns and strategies, there is no doubt that you will want your own to tell the story of your company. 

For amazing corporate video production in Manchester, Mighty Hero Video Agency specializes in video production campaigns for your business. Grow your brand with us today using amazing video media to tell your story to the world!