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Why You Should Use Video Content for Social Media Marketing

Social media is always changing the way we communicate and get information. The best content marketers are the ones who keep their content consistent across multiple social media channels. With all the content that is posted on social media, it’s no surprise that visual content is more likely to be shared than text-only content. Video is becoming an increasingly important part of promotion, with a huge percentage of businesses considering it the most engaging communication channel for their audiences.

Now here’s our question – are you making the most of your video on social media? With videos accounting for over 82% of all consumer internet traffic by 2022  – you must seriously consider your options from here on out. Here are the top reasons you should use video on social media:

1. People Love Watching Videos

It’s no secret that people love watching videos. In fact, according to a recent study, people are four times more likely to watch a video about a product than read about it.

This is likely because watching a video is more engaging than reading text. Videos are also more likely to hold people’s attention than other types of content.

2. Videos are More Shareable Than Other Types of Content

Another great reason to use video on social media is that videos are more shareable than other types of content.

In fact, according to the same study mentioned above, people are twice as likely to share a video than any other type of content.

This is likely because videos are more engaging and, thus, more likely to be seen by people’s friends and followers.

3. Videos Help You Tell a Story

A video is a great way to tell a story. Whether you’re sharing a behind-the-scenes look at your business or highlighting a customer’s success story, videos help you connect with your audience on a de

4. Videos Help You Build Trust

Videos can also help you build trust with your audience. This is because people are more likely to trust a company that they feel like they know.

5. Videos Can Be Used to Drive Traffic to Your Website

There’s no doubt that video is one of the most powerful media forms available to marketers today. Not only is video extremely engaging, but it’s also a great way to drive traffic to your website.

Social media is a great way to promote your videos and drive traffic to your website. Make sure you share your videos on all the major social networks, and don’t forget to include a call-to-action telling your followers where they can find more of your content.

6. Videos Can Help Generate Leads

When it comes to generating leads, video can be especially effective.

Video can help you build trust and credibility with potential leads. It’s a great way to show off your products or services in action, and it gives you the opportunity to tell your brand story in a way that’s both engaging and informative.

What’s more, video is highly shareable, so it can help you reach a wider audience with your lead generation efforts.

7. Videos Can be Used to Create Brand Advocates

Videos are a powerful tool that can be used to create brand advocates. By creating engaging and informative videos, you can encourage your customers and followers to become advocates for your brand.


There are many good reasons to use video on social media. From catching people’s attention to establishing trust and credibility and helping you get more web traffic, video content can deliver amazing benefits that you should not miss out on. Getting the help of a video production agency should be your first step.

Mighty Hero Video Agency is a trusted video production agency in Manchester that can create the best video content for you. Start reaping the benefits of having a standout video on social media with our team’s help today!

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