As a business owner, you know that promotion is key to driving awareness and sales for your product or service. But with so many options for promoting your business online, it can be tough to know where to start.
One powerful way to reach your target audience is through online video. To be specific, videos are great for grabbing attention and quickly conveying your message. But with so many different video lengths out there, how do you understand and confirm which one is right for your business? After all, the average person’s attention span is shorter than ever before
Here are a couple of tips that you can keep in mind.
1) Figure Out Your Video Type
There are a few different options for your promotional videos, each with its own benefits and ideal video length. For example, a how-to video can be a great way to show off your product or service in a way that is both informative and engaging. On the other hand, a testimonial video can be a powerful way to show potential customers that your product or service is valuable and trustworthy.
2) Know Your Video’s Purpose
Before you start filming, it’s paramount to have a clear idea of what your video’s purpose is. Are you seeking to promote a new product or service? Are you trying to increase brand awareness? Are you hoping to drive traffic to your website? Once you know your purpose, you can better determine what type of video and the ideal video length will help you achieve your goals.
3) Get Your Priorities Straight
Once you know your video’s purpose, you can start to prioritise your content. For example, if your goal is increasing brand awareness, you’ll want to make sure your video is longer, more creative and more engaging. If your primary objective is to drive traffic to your website, ensure that your video is on the shorter side and focused on being informative and includes a call to action.
4) Measure Your Video’s Results
It’s key to measure the video’s results upon completion and publishing. This can be done by looking at how much traffic your video has generated, how many people have watched your video and how many people have engaged with your video. You can also use analytics tools to see how long people are watching your content and how many people are sharing your video.
5) Front-Load Your Content
It’s important to front-load your video content with the most important information. This means starting off with your most important message and then working your way down to your least important message. The reason for this is that people are more likely to drop off as a video goes on, so communicate with this information in mind.
6) Cut Up Longer Content
It’s key to ensure that your audience is engaged with your content is to keep it short and sweet. If you have a lot of information that you want to communicate, consider breaking it up into smaller videos that are each under two minutes and reposting that bite-sized content. This will keep your audience engaged and ensure that they don’t get bored and drop off.
Figuring out the ideal length for a promotional video can be tricky. It’s important to test different lengths and see what works best. By following all these tips, you can be sure that your promotional video will be successful.
Hoping to shoot a promotional video in Manchester, UK? Mighty Hero Video Agency is a disruptive, strategically powered video production agency. Get in touch with us today!