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Social Media Marketing: How to Create Videos – Our Guide

Social media has played a major role in most of today’s marketing strategies. Not only is it easy to acquire an account and use, but it has the capacity to connect with millions of social media users all over the world. This wide market is a prime target for advertisements and marketing—but only if you know how to utilize your social media properly.

One of the biggest tools for social media marketing is the utilization of videos. It’s simple, highly engaging, and makes for an easy show of your product in action, making it the perfect medium for marketing. Although seemingly simple in concept, the actual production is highly difficult to implement—which is why the help of a social media agency is essential.

In order to properly produce a video, here are four tips in making a video for your social media marketing strategy.

Create a social media presence

One of the basic pre-requisites to having a social media campaign is having a good social media presence. If you haven’t made an account, then there’s no better time to start than now. 

Social media presence isn’t merely about having an account that people can find—it’s also about finding a follower base that can act as an audience for your social media marketing strategies. Regular content posting strengthens your brand and promotes awareness—for as long as your content is relevant to your brand, that is.

Review other’s content

Imitation is the highest form of flattery—but when it comes to marketing, it’s all just business. Look at the content of your competitors, especially the videos that they post. Take note of what works and what doesn’t, as well as check the comments for what their consumers are saying about it.

Beyond your own industry, check out some viral videos and see how that engages people. Compiling notes on what makes viral videos trend and what works with other people’s videos allows you to formulate the perfect set-up for your own video content. 

Experiment on concepts

Brainstorming is an important part of the process of video production. By listing all the possible options and permutations for your video you can find the perfect idea that will hook your audience. 

Using the information you gathered in the previous step, merge it with currently running advertising and marketing campaigns you have with your business. By utilizing previous ads or campaigns, you can create a storyline unique to your business—while still encapsulating the best of what trending videos have to offer.

Utilize the experience of a professional

While your digital marketing team along with your own efforts can produce readily consumable video content, the best results are always at the hands of people experienced in the field. Consult with social media agencies and video production services—their expertise can hone your content into something well-targeted while maintaining production standards. 

Looking for a digital marketing agency in Manchester that can provide quality video production services for your company? We provide campaign-based video production services to enhance your business’ digital marketing strategy. Get in touch with us and start your video campaign with the best in the UK.