Skip links

5 Reasons Good Audio Is Essential for Your Marketing Video

If a picture can paint a thousand words, imagine what a video can do for your company. Video is an excellent way to market your products and services because people can view them on the go, and they’re digestible. It’s also an effective strategy to promote an expert in their field. While quality audio is a crucial element of this marketing arsenal, it’s still the very thing most people neglect. 

For this reason, we always recommend working with a reputable video production company. They can help you thoroughly plan and ensure the technical elements, like audio, are high quality. Otherwise, your high-quality visuals may not be as compelling as you planned. 

This article enumerates why high-quality audio is essential for your marketing video. 

1. Audio Is Easy to Absorb

Several people turn on the TV or radio in the background while doing other activities. While you may not actively notice it, you still absorb the sounds unconsciously. 

Any reputable video production company would recognise the importance of sound in connecting with customers, even if they’re not watching a video actively. Several people are usually busy and don’t have the time to stop and watch a video. When it has high-quality audio, they’re more likely to understand the message, even if they’re not watching the video. 

2. Quality Audio Sells 

While creating visually appealing pictures and videos can help you sell your product, high-quality audio will propel your content marketing efforts to greater heights. Quality audio in your videos will enhance the overall experience and help establish trust with viewers. 

It’s crucial to ensure that your viewers hear what your customers say about your product in your video testimonials so they can understand and appreciate the positive reviews. Otherwise, your marketing efforts won’t make much of an impact. 

You can ensure this by letting your reviewers wear a microphone or reduce any distracting background noise to ensure the audio quality is of a good standard. You can also work with a reputable video production company if this task is overwhelming or you need help with high-quality audio production.

3. It Makes Your Video Content Marketing Intimate

Your video’s audio allows you to speak directly to your target audience or overlook them. It helps you connect with the viewer, making them feel like you created the video specifically for them. 

You’ll waste your efforts in writing a compelling script if the audio is muffled or inaudible. Poor sound quality will make it difficult for your viewers to understand your message. 

For this reason, it’s always best to invest in audio quality by working with a reputable video production company. They’ll have the right tools, equipment, and software to ensure your video’s audio quality is crisp and help you engage with your viewers better. 

4. It Can Be More Important than Visual Quality

Quality audio is just as important as visuals because the former can keep your viewers interested, even if the pictures are low-quality. 

Any reputable video marketing company would know that having high-quality audio is essential for an effective promotional effort. Otherwise, your viewers won’t understand what you’re saying. Poor audio quality can also be a significant turnoff for them, even if you have amazing visuals. 

5. Audio Can Help Create Connections

You can work with a reputable video production company to ensure you include high-quality audio in your videos, even if you don’t have high-quality visuals. That way, viewers can still understand and connect with your content. 


High-quality audio is just as essential as appealing visuals for your video marketing strategies. Working with a reputable video production company and using the right tools and software can help you market your messages effectively and gain more customers. 

Mighty Hero Video Agency is a strategically-powered video production company in Manchester dedicated to helping our clients conceptualise and create compelling marketing videos. Contact us now, and let’s help you promote your business!

Leave a comment