Corporate video production is creating videos to promote a company’s product, services, or mission. It builds brand awareness, creates a corporate image, and informs potential customers about a company’s offerings. Corporate videos are typically used as part of a marketing campaign, such as in television commercials, online marketing campaigns, and events.
The process of corporate video production begins with the development of a concept. This concept should be tailored to the company’s needs and objectives. The concept should be based on the target audience, the company’s message, and the available budget. Once the concept has been finalised, the production team will begin creating the video. This may include scripting, filming, editing, and post-production work.
Essentially, corporate video productions are similar to non-corporate productions but can still be tricky. This is because it involves more than just a client and the creatives. The higher-ups and many other people have to approve the whole production.
So today, let’s explore corporate video productions’ do’s and don’ts. Here’s what you need to know:
The Do’s of Corporate Video Production
Clearly Define Your Goals
Before creating a corporate video, it is important to define what you want to achieve with the video. Are you looking to increase brand awareness, promote a new product or service, or generate leads? A clear goal will help you create a compelling video that meets your objectives.
Tell a Story
Telling a story is one of the best ways to engage your audience and ensure that your video is memorable. Make sure you craft a compelling story that will draw viewers in.
Research Your Audience
Who is the target audience for your corporate video? Knowing their interests, age, gender, and location will help you create a video that resonates with them. It is also important to consider the platforms they use to watch videos. This will help you determine your video’s length, format, and style.
Invest in Quality
To create a compelling video, you need to invest in quality. This means investing in high-quality cameras, lighting, audio equipment, editing software, and more. Quality is key in corporate video production, so don’t skimp on the details.
The Don’ts of Corporate Video Production
Don’t Overcomplicate the Message
Your video should be easy to understand and quickly get to the point. Keep your video focused and avoid adding too much detail or too many topics.
Don’t Rush the Process
It’s essential to take your time with the video production process. Rushing through the process can lead to a poor-quality video that won’t be effective.
Don’t Use Stock Footage
While it can be tempting to use stock footage to save time and money, it’s important to remember that your audience can easily recognise stock footage and won’t have the same impact as custom-made footage.
Don’t Forget to Include a Call to Action
You want your viewers to take some sort of action after watching your video, so make sure to include a call to action at the end.
Don’t Skimp on Editing
Your corporate video should be edited to ensure it is of the highest quality. Skimping on editing can lead to an inaccurate-looking video which will not positively reflect your brand.
The Bottom Line
Corporate video production requires a different approach than usual because it involves various factors, such as company branding, messaging, and the ability to reach a specific audience. It is important to identify the project’s goals, decide on the style and tone of the video, and create a plan of action.
Additionally, it is essential to consider the budget, timeline, and resources available when planning a corporate video production. With careful planning and the right tools and techniques, corporate video production can be successful and help achieve organisational goals.
Your brand will benefit from hiring a professional video production company to assist you in levelling up and growing your business. Mighty Hero Video Agency is a video production agency based in Manchester that is excited to bring you high-quality, stand-out videos. Enquire with us today to start working together.