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What’s the Difference Between Corporate Video and Promotional Video?

When it comes to professional video production, two main categories are often discussed: Corporate Video and Promotional Video. While both types of videos can be used to increase awareness of a business, they have different purposes and styles. 

In this post, our Manchester video production company will discuss the differences between corporate videos and promotional videos to help you decide which of the two your business needs:

What Is a Corporate Video?

It is a type of video content created by a company to promote its brand, products, services, and ideas. Corporate videos provide a visual overview of businesses. They often feature interviews with key team members and other relevant footage. 

What Is a Promotional Video?

A promotional video is a short video clip used to promote a product, service, or event. It is usually used to inform potential customers about a product’s or service’s features and benefits or to create awareness about an event, brand, or cause. 

Promotional videos are typically used in marketing campaigns to attract and engage viewers and encourage them to take action.

Differences between Corporate Video and Promotional Video

The question of whether to create a corporate video or a promotional video can be challenging to answer. After all, both types of videos have their distinct functions and target audiences. So, what are the differences between corporate video and promotional video in terms of target audience?

Target Audience

The key difference between corporate and promotional videos in terms of target audience is that they are made to communicate a company’s values, mission, and products and services to its internal audiences. In contrast, promotional videos are designed to reach potential customers and showcase a product’s or service’s benefits. Both videos can be effective when used strategically and with the right target audience in mind.


A company uses a corporate video to promote its business, usually used internally. It can be used to introduce the company, explain its mission and values, or showcase its products or services. Corporate videos are typically educational and focus on the company’s history, goals, and objectives.

On the other hand, promotional videos are used externally to promote a company’s products or services. These videos are often used in marketing campaigns and typically have a more entertaining and engaging tone. They are intended to grab viewers’ attention and encourage them to take action. Promotional videos often feature music, visuals, and narration to create an engaging experience for the viewer.

Production Time

The production time for corporate videos tends to be longer than that of promotional videos, as more work is involved in scripting, filming, and editing.


A corporate video is typically more expensive than a promotional video. Corporate videos require more time and resources, often involving more complex concepts and stories. Additionally, corporate videos may need to be tailored to specific audiences, which can add to the cost. On the other hand, promotional videos are often more affordable, as they are usually focused on a single product or service and are designed to be quickly consumed by viewers.


Corporate video and promotional video are two distinct types of video content. A corporate video shares information about the company’s products and services. In contrast, a promotional video focuses on creating brand awareness and building customer loyalty. A corporate video is typically produced in-house, while a promotional video is usually outsourced. A corporate video can educate customers and potential customers, while a promotional video can create an emotional connection with the audience. Ultimately, both types of video are essential for a successful marketing strategy. It would be best if you considered getting both done by a trusted Manchester video production team.

Mighty Hero Video Agency is among the top video production companies in Manchester that can deliver all you need in a corporate or promotional video for your company. Contact us today to learn more about our services!

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