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Corporate Vs Promotional – Which Type of Video Do You Need for Your Business?

As a business owner, you want to make sure that the world is aware of your products or services. You also probably know that one of the most effective marketing strategies these days involve creating online videos that will feature your brand. However, you might be confused about which type of video you should be making for your company.

This is especially confusing when you’re choosing between corporate videos and promotional videos, as many people use these terms interchangeably. However, there are actually some differences between the two, and that’s what your trusted experts on video production in Manchester shares in this post today:

The Difference Between Corporate Videos and Promotional Videos

There are many similarities between corporate videos and promo videos, the main one being that they are made to promote a particular business. They are also used to deliver the message you want to impart to your audience. But perhaps that’s all they have in common. Here are their main differences:

Corporate videos mainly focus on the business as a whole and are more suitable for B2B marketing. The kind of information shared about the company includes its values and its ethos, as opposed to the products or services offered. They may contain private information and used only for internal information dissemination for purposes like training new employees. The videos could be anything from documentaries or informative ones like policies and even pitches to investors.

Promotional videos, on the other hand, usually focus on a key product, service, or event. It is often used for B2C marketing purposes. Most promo videos are highly entertaining because their goal is to entice new customers and engage them. They’re also usually shorter than corporate videos. Promo videos are sometimes created with the intention of making them go viral.

Which One Do You Need for Your Marketing Strategy?

Use a corporate video if you want to:

  • Provide training for your staff
  • Give important instructions
  • Showcase the company’s history and credibility
  • Showcase customer testimonials
  • Pitch to potential investors or partners

Use a promotional video to:

  • Launch a new line or a new product
  • Promote a new service you’re offering
  • Post engaging content on your website or social media
  • Boost click-through rates and conversions in your email campaigns
  • Create hype for an upcoming event or sale

The Process of Business Video Production

If you are planning to have a video done for your business, you want to be sure you are ready for it. For instance, if you’re creating a corporate video, be ready to answer questions about your business, your ethos, who your target audience is, and more. If it’s a promotional video, you might be asked what you want to features of the product you want to focus on, what style and storyline you prefer, and others.

You might have to decide whether you need to hire actors, want the video to use slides and voiceovers, or use animation, among others.


Videos can deliver a really good ROI. They can also be repurposed, so their cost-efficiency is also improved. However, that also depends on how well-made the video is and if your audience finds it engaging. That’s why it is important to work with a legitimate company that offers video production services. Make sure to ask for samples of their work and maintain open communication throughout the planning process until the video is done to ensure that you’ll get the results that you want.

Mighty Hero Video Agency can provide you with both promotional and corporate video production in Manchester. Contact us today so we can talk about the kind of video you need for your business!

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