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What are the Best Video Lengths for Social Media Platforms?

When it comes to creating social media videos, there is no one-size-fits-all length that works for every network. Different platforms have different conventions for content length, and understanding them can be key to creating effective videos.

The Best Video Length for Every Social Media Platform 

Facebook: Facebook is one of the most popular social media networks, and videos should be between 30 seconds and 3 minutes. Shorter videos are more engaging and will get more views, while longer videos can be used to tell more complex stories. 

Instagram: Instagram videos should be between 15 and 60 seconds long. Short-form videos are key to success on Instagram, as viewers are used to scrolling quickly through their feeds.

YouTube: YouTube videos can be up to 15 minutes long, but shorter videos tend to perform better. Videos should be between 1-5 minutes for optimal engagement.

Twitter: Twitter videos should be no longer than 2 minutes and 20 seconds. Short videos are key for success on Twitter, as viewers have an attention span of just a few seconds.

Snapchat: Snapchat videos should be no longer than 10 seconds. This is the perfect platform for short, creative, and engaging videos.

LinkedIn: LinkedIn videos should be between 30 seconds and 2 minutes. This platform is great for longer videos that provide more detailed content.

Pinterest: Pinterest videos should be no longer than 1 minute. This platform is perfect for short, engaging videos that stand out among the crowd.

No matter which social media platform you use, understanding the appropriate video length and optimising your videos accordingly can be key to creating successful videos. 

Other Tips for Optimising Your Videos on Social Media Platforms 

1. Make Sure the Content is Relevant to Your Audience

When creating videos for social media, it’s important to focus on topics that are relevant and interesting to your target audience. This will help ensure that your videos are engaging and that viewers will be more likely to watch and share them. 

2. Use Captivating Visuals

Videos should include visuals that are eye-catching and engaging, as these will help keep viewers interested and increase the likelihood of them watching the entire video. 

3. Include a Call-to-Action

Adding a call-to-action at the end of your video can help increase engagement and encourage viewers to take the next step. This could be asking them to click on a link, sign up for a newsletter, or share the video. 

4. Optimise for Mobile

Since most people view social media videos on their phones, it’s important to optimise your videos for mobile. This includes making sure the video looks good on a small screen and that the audio is audible. 

5. Use the Right Video Format

Different social media platforms support different video formats, so make sure you are using the right format for each platform. For example, YouTube supports MP4 files, while Instagram supports MP4 and MOV files. 

Following these tips can help ensure that your videos are optimised for each platform, increasing the chances of them being seen and shared. With the right length and content, your social media videos can be a powerful tool for building your brand.


The length of a social media video should be determined by the specific social media platform you are using. There is no one-size-fits-all answer to this question. However, there are some general guidelines you can follow. For example, shorter videos are generally more effective on platforms like Twitter and Instagram, while longer videos are better suited for platforms like YouTube and Facebook.

Mighty Hero is a perfect choice if you’re looking for a video production agency in Manchester that can help you create high-quality, engaging videos that get results. We specialise in creating videos that capture your brand’s unique story and communicate your message concisely. We’ll work with you to understand your goals and create a video that meets your specific needs. Let us help create a successful video advertising campaign that will help promote your business and reach a new audience. Contact us to get started!

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