Did you know that 63 per cent of businesses have started using video content as part of their marketing efforts? Along with this is the fact that 82 per cent of them feel that video is a vital part of their strategy moving forward.
These facts and figures alone have much to say how video marketing has recently been on the rise, as far as digital marketing is concerned. It is now an addition to the business promotion toolbox, which sometimes should be seen as a priority. This is primarily because several digital marketers have proven its effectiveness in conveying effective messaging, creating customer engagement, building trust, improving SEO, optimising for mobile users, generating leads, and boosting sales or conversions.
If you don’t know how to proceed with your visual content, here are seven trends you can employ to boost your digital marketing strategy:
1. Watching videos over reading
It’s easier to see how consumers love to watch videos than to read lengthy texts. Think about how one clip quickly grabs the people’s attention and suddenly becomes viral. Instead of the usual texts for your ad copies or marketing content, why don’t you consider creating videos? With it, you’ll expect more and more people to consume your content, whether it’s a promotional or an entertaining piece of content.
2. Quality over production
Sure, you may pay particular attention to your marketing videos’ production, which means boosting their technical aspects, from visuals to the cinematography down to the audio. While production is important, don’t forget to prioritise content quality as well. To do this, you have to consider the message it conveys and how strongly it resonates with your target consumer.
3. The impact of storytelling
In line with content quality, brand storytelling in videos has an unspoken impact because it is capable of catching the people’s attention and stirring their emotions. With compelling storytelling, you’ll be surprised at how consumers will talk about your brand and eventually patronise your products or services.
4. Ad-hoc and synergy on digital platforms
It’s common for businesses now to create multiple videos for marketing and post them on various digital platforms. Whether on their websites, social media accounts, or other channels, they hope to spread the message across the web. That’s the beauty of visual content as they can be published, shared, and spread anywhere online, which is what also you should consider.
5. Live stream
When it comes to content, live stream videos have been taking the whole world by storm. Many companies now conduct live streaming, whether to hold an important event, conduct an interview, or have a live Q&A session. Doing so is a great way to create brand awareness, engage with your customer, and build a community of loyal supporters.
6. Videos on YouTube
There’s no denying that YouTube is a great place for posting and promoting your content. In fact, it’s ideal for independent content creators and brands to build their following. If you produce visual content, be sure to utilise this potent social media platform and watch how your video marketing efforts will boom.
7. Video optimisation
When coming up with content, always remember to have the customers in mind. Know that most consumers use their mobile devices when searching online, visiting a website, or watching a video. For this reason, be sure to optimise your visual content for mobile devices, whether phones or tablets so that users will have a pleasant experience watching your content.
Video creation has become a prevalent, affordable, and effective option for digital marketing. Be sure to incorporate the trends outlined above—from producing more videos to coming up with storytelling down to optimising them. All these will help you make the most of your marketing efforts and take your business to the next level!
We’re a video production agency in Manchester specialised in helping brands transform their video marketing. If you want to create professional visual content to reach your audience, get in touch with us today to see how we can help!