For many digital marketing experts, video marketing has managed to turn the industry on its head and take the concept of achieving beneficial results to another level.
Although it may not necessarily be the newest tool, videos have risen to prominence in recent years because of full-scale consumer preference towards visual communication. Instead of relying on full-blown text posts to get a message across, videos help condense information and deliver a train of thought in a much more convenient and enjoyable manner.
With the help of high-quality video marketing strategies, businesses have flourished in more ways than they’ve ever expected. Through its ability to deliver more inquiries, cultivate a significant reach, and rake in conversions, it’s clear that moving pictures are the gold standard for effective visual communication.
A concise and useful guide to effective video marketing
While it may be easy to acknowledge the fact that video marketing is crucial when it comes to succeeding in today’s digitally age, creating an improved approach is another story. Fortunately, we’ve taken it upon ourselves to channel our years of expertise into creating a list of three tips to help you lay the groundwork for a successful strategy:
Tip #1: Get your hook right, and everything else will follow
Like a successful article or graphic design post, the most compelling video marketing examples that generated top results have one common detail: they all start with a captivating hook.
Today, the average consumer attention span continues to grow shorter, which means that you have such little time to get a viewer listening before they press “skip ad” or move to another video. With a captivating hook that will pique any user’s interest, however, you can boost your marketing efforts by giving anyone watching a reason to stay until the end!
Tip #2: Be sure to incorporate CTAs for results
When the average viewer watches a visual material, they’re not just using their time because a hook worked. They generally stay because they’re looking for something that will answer the “what now?” question in their minds.
What this specific truth essentially entails is that users are inclined to seek action after spending time watching your video. If you give them an idea of what steps they need to take next, they’ll thank you for it. By adding a clear CTA (call-to-action) at the end of your video, you will realise that people want to feel like they’re doing something productive with their time. This is why it matters to give them a nudge in the right direction!
Tip #3: Give the value your customers look for
Whether it’s in the form of a discount code, new insightful information, directions, or useful expert analysis, your customers must get something valuable out of your video marketing.
Admittedly, today’s viewers are selective with how they spend their time because they’ve subscribed to a mindset where a whole “what’s in it for me?” ordeal runs daily. If you listen to your customer’s desires by adding value for your viewers to enjoy while watching your content, then expect to see sharp increases in crucial results!
With visual communication becoming the central driving theme for digital marketing success, video is the most vital tool that you’ll ever have as you continue to stake your claim in the market. Through the three essential tips mentioned above, you can ensure that you’re bound to see top-notch results in no time and make the most out of your efforts!
We’re a digital marketing agency that offers video production services in Manchester for businesses that want to succeed. If you’re going to take your online advertising efforts to the next level but don’t exactly have the skills or time to do so, get in touch with us today so we can get started!